One-off job
Most branding is a one-off job: the logo, the style guide and your files, then you're set.
See how each service runsLogo design in Newcastle, built around the customers you want
Your logo meets your customers before you do. It's on the ute they pass, the quote they open and your Google profile, telling them what kind of business you are before you've said a word. We design logos and brands for Newcastle businesses, each with a style guide so everything matches.
Busy on the tools? Pick a time that suits you.
We reply within one business day, by call, text or email.
By John Byrne, Founder.Your logo talks to someone. Pick who.
A painter chasing homeowners needs a different look from one tendering for apartment blocks. One logo has to build trust, so a homeowner feels safe letting you in the front door. The other has to look big enough to handle the job.
So we start with the customers you want more of, then design back from there. Your colours, your fonts, your website, your Google profile: it all starts with who you want to work for.
Logo design: the brief, the mock-ups, the files
- The brief. Who you want to work for, what you want to be known for, and everything the logo has to sit on.
- A few concepts. Different directions, side by side, so you can pick the one that looks like your business.
- Changes to the one you pick. Tell us what's not sitting right. We work through rounds of changes with you.
- Mock-ups before you decide. See your logo on a ute, a sign, a work shirt and a website, so you know how it looks in real life before you sign off.
- The files and the style guide. You get your brand assets and a brand style guide: your colours, your fonts and the rules for using the logo. Once the job's paid for, they're yours to use wherever you like.
Big on the sign. Tiny on Google Maps.
The same logo has to look sharp over the yard and in the little picture beside your name on Google Maps. Simple, bold shapes and solid colours hold up best at both sizes.
Blank ute or a logo you've outgrown? Leave your details and pick a time for a 15-minute call.
It's free, and if we can't help you, we'll point you in the direction of someone who can.
Or call us on 0493 550 342.
Branding and graphic design in Newcastle, so the van matches the website
Need more than a logo? We get the rest designed through people we work with:
- Business cards and quote templates
- Ute and van wraps
- Signs and uniforms
- Social media tiles and flyers
The style guide keeps it all matching. It gives your designers the same colours, the same fonts and the same logo rules. Your van wrap and your business cards can come from different people and still look like one business.
The words matter as much as the look. Website copywriting gives your brand a voice to match, and digital marketing puts it in front of the right people.
"Website, google business profile, graphic design etc. Definitely recommend his teams services!"
Starting out or moving up
Starting out? You want to look established from your very first quote.
Moving up? You've probably outgrown the logo you started with. The crew's bigger, the work has changed, or you're going after commercial jobs.
This is for electricians, plumbers, painters, air con and solar crews, and anyone else whose logo ends up on a ute.
One logo or design work every month?
Monthly work
Got design work every month? We do ongoing design work on a monthly basis too.
Talk to us about itGood to know
Logo design questions, before you pick a colour
How much does a logo design cost?
We quote each job, and you see the price in writing before anything starts. The price depends on how much you need beyond the logo: business cards, a ute wrap, signs and the rest.
What's the difference between a logo and a brand?
The logo is one part of it. Your brand is the impression people have of your business: your name, logo, colours and uniforms, plus how you treat people and the reputation that follows. A style guide keeps the parts people can see looking the same.
Why does my sign writer want a vector file?
It stays sharp at any size. A vector file stores the logo as shapes rather than pixels, so it can go on a business card or the side of a truck without going blurry. A JPG has a fixed number of pixels, so it goes fuzzy once it's blown up past them. If your current logo only exists as a JPG, it can be redrawn as a vector.
Should I trade mark my logo?
If you want it protected, it's worth looking into. Registering a business name doesn't give you exclusive rights to it, but a registered trade mark can protect a name or a logo in Australia. IP Australia handles the applications, and it suggests searching existing trade marks before you settle on a design.
Do I need a logo before I get a website?
Ideally yes, though doing both at once works too. The website takes its colours, fonts and feel from the logo and the style guide, so doing the logo first saves redoing the site later. Our websites for tradies page covers that side.
Logo design for Newcastle businesses
We design for businesses in Newcastle, Lake Macquarie, Maitland, Port Stephens, Cessnock and the Central Coast. Not sure about your suburb? Check our service areas.
Try it on
See it on the ute before you say yes
Nothing gets signed off until you've seen it where it'll live. Start with a free 15-minute call about who you want to work for.
Prefer a video call? Pick a time.
We reply within one business day, by call, text or email.
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