One-off job
We write the words for your site and hand them over. You can buy articles on their own too.
See how each service runsWebsite copywriting in Newcastle, written to sell
Your website should be selling while you're busy. Good copy tells a stranger what you do and why you're the one to call, then makes ringing you the easy next step. We write copy built to turn visitors into enquiries, for local businesses across Newcastle.
Rather talk it through first? Pick a time for a 15-minute call.
We reply within one business day, by call, text or email.
By John Byrne, Founder.Website copywriting is mostly deciding what to say
The typing is the quick part. Before anyone writes a line, we work out who the page is for. Marketers call this a customer avatar. It's a clear picture of your best customer: who they are, what they're worried about and what makes them pick up the phone. Every line is then written for that person. A beautiful sentence written for the wrong person still loses the job.
Filling a page takes a minute these days. Knowing what belongs on it is the real work. That starts with research and a proper conversation with you. It ends with someone willing to cut their favourite line.
What our website copywriting services cover
The words on your website and the thinking behind them.
Website pages
Your homepage, service pages, about page and the questions people ask before they ring. Each one is written for the customers you want, in the words they use.
We check what people near you type into Google and write each page around a real search. The page titles, the descriptions in the search results and the words behind your images come with it.
Brand messaging and tone of voice
Brand messaging is what you want to be known for. Tone of voice is how you say it: the words you use, the ones you'd never say and how much of a laugh you're up for. Both start with the customer you want to attract, then carry through every page, buttons included.
Blog and article writing
Each article answers a question people near you are already searching for. New pages and articles are part of our monthly plan for getting found on Google. You can also buy articles on their own.
Need the site built as well? That's websites for tradies or website redesign if you already have one. For a logo to match, see branding and logo design.
Website copywriting, taken apart
Every good page is built from the same parts, and each one has a job. They have to work for someone skimming, because that's most people. Here's what they are and what each one does.
The headline
Tells a stranger they're in the right place. If they have to work out what you do, they're already back on Google.
The first lines
Earn the rest of the page. They show you understand the problem before you say a word about yourself.
The headings
These do most of the selling, because they're what skimmers read. Read only the headings of a good page and you'd still know why to ring.
The proof
“Quality workmanship” proves nothing. A licence number, a real review and a photo of last week's job prove plenty.
The answers
What will it cost? How soon can you come? What happens after I ring? A page that answers these early saves a customer from having to ask someone else.
The button
One clear next step, worded so nobody has to guess what happens when they press it.
The voice
One business on every page. If your homepage sounds like a bank and your contact page sounds like a mate, people feel something's off, even if they couldn't say what.
The bits Google reads
The page title, the description under it in the search results and the words behind your images. A stranger often reads the first two before they've seen your site at all.
If anyone else could sign it, it isn't finished
Here's a test you can run on your own website tonight. Pick any line and ask whether another business could put its name on it without changing a word.
| Anyone could sign this | Only one business could | |
|---|---|---|
| Headline | Quality electrical services you can trust. | Power out at 6am? So are we. |
| About | With years of experience, our friendly team is committed to excellence. | Three vans, two apprentices and one rule: we sweep up before we leave. |
| Price | Competitive pricing on every job. | We'll text you the price before we touch a thing. |
| Button | Learn more | Text us a photo of the job |
The electrician's made up. The test isn't.
We hit record. You talk shop.
Lines like those can't be looked up. They're in your head, so we go and get them.
We do the homework. Before we talk, we look at what people around you type into Google, who comes up and what customers want to know before they ring.
You talk. A recorded interview, usually about an hour, on Zoom, on the phone or in person. There's no prep. We ask how the business is set up, which customers you want more of and how you'd explain a job to someone who's never needed one. The good stuff comes out mid-sentence, and nobody takes notes that fast.
We sort it. We go back through the recording for the lines only you would say, the stories worth telling and every fact that needs checking. Each page then gets one reader, one job and one main message.
We write, then we cut. Your site is written from that recording. Every heading gets a few goes before the best one stays. Then we read the page out loud and take out anything that doesn't earn its place.
You check. The facts, before anything goes live: prices, licence numbers, the areas you cover. The ACCC expects every claim on a business website to be accurate.
Google's guidance on helpful, people-first content asks whether a page shows first-hand expertise. On your business, that's you.
“I was particularly impressed by the level of research John put into the project, especially how intentionally he aligned my content with SEO best practices.”
AI writes like everyone. You're not everyone.
We use AI, and we won't pretend otherwise. It's quick with research and first drafts. Left alone, it writes smooth sentences that could belong to any business, because it learned from all of them. It has never met your customers, and Google warns it can get facts wrong, so we check its work by hand.
Here's how we keep the slop off your website.
- Your words go in first. The first draft comes from your recording, so it starts with things only you would say.
- No source, no claim. If you haven't confirmed a licence, a guarantee or a number, it stays off the page. A second AI then reads the page as a sceptic, hunting for anything we can't back up.
- There's a list of banned words. Nobody in Newcastle has ever delved into a blocked drain, so nobody on your website will either.
- A person has the last word. AI never signs off your website. We do, then you do.
Leave your details and pick a time for a 15-minute call.
It's free, and if we can't help you, we'll point you in the direction of someone who can.
Or call us on 0493 550 342.
For owners who'd rather talk than write
You're on the tools all day, running a crew, or seeing clients back to back, so the website words keep sliding to next month. There's a second problem when you finally sit down. You've done this for so long that the best parts of your business feel too obvious to mention. Your customers have never heard them.
If you can say it out loud, we can write it.
Just the words or every month?
Monthly work
New pages and articles on our monthly plan, each one going after something people near you search for.
See the monthly planBefore you book
Website copywriting questions, answered out loud
What is copywriting for a website?
It's the writing on your website: the headings, the page text, the buttons and the answers to customers' questions. Its job is to get a stranger to pick up the phone and to be clear enough for Google to tell what you do and where.
What's the difference between copywriting and content writing?
Copywriting asks the reader to do something, like ring you. Content writing teaches them something, like an article on how often to service a hot water system. A good website needs both, and we write both.
How much does website copywriting cost?
It depends on the size and scope of the job. Start with a 15-minute call and we'll work out what you need.
How long does the writing take?
For a typical 10-page website, the writing can take two weeks. Then you read it, and we make your changes, usually in one round.
Can you rewrite the words on my current website?
Yes. We rewrite existing sites the same way, starting from your own words in the interview. If the design needs work too, that's website redesign.
Can't I just get ChatGPT to write it?
You can, and the result will look tidy. It won't know what makes your business different, so it fills the gaps with lines anyone could sign and sometimes with things that aren't true. If you go that way, check every fact before it goes live.
Do you use AI to write my website?
Yes, AI helps with the drafting and the design, but none of it is just generated. Everything starts from your interview and the tone of voice we work out with you.
How long is the interview, and why do you need it?
Usually about an hour. A bigger business can run longer, because there's more to cover. We need it because we can't write a site that can get your customers ringing until we understand your business and who they are.
Do I have to write anything myself?
No. Your part is the interview, then a read-through to check the facts. We do the rest.
Who owns the words?
Once the job's paid for, they're yours to use wherever you like.
Copywriting for businesses around Newcastle
We write for businesses across Newcastle, Lake Macquarie, Maitland, Port Stephens, Cessnock and the Central Coast. See which areas we cover, one by one.
The homework
Your homework is talking about your business
The interview usually takes about an hour. After that, your only job is checking the facts in the draft. We write everything else.
Ring or text us and we'll start with a 15-minute call. You see the price in writing before anything starts.
Or leave your details and pick a time for a call.
We reply within one business day, by call, text or email.
If we can't help you, we'll point you in the direction of someone who can.
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