A redesign shouldn't cost you the traffic you've already got. We rebuild your website around the business you run now, for trades and local businesses across Newcastle. The pages that bring in traffic get carried across to their new homes.
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We reply within one business day, by call, text or email.
By John Byrne, Founder.Fresh paint won't fix the plumbing.
Two websites can look alike from the front and be very different underneath, and underneath is often where the difference is. The words. How the pages are organised. Whether every service gets a page of its own. How the whole thing holds up on a phone.
So we start underneath. The paint goes on last.
Your domain, website, Google Business Profile and social media are yours. A redesign doesn't change that.
Your current site has addresses Google already knows and maybe links from other sites pointing at them. Before anything moves, we check your analytics to see which pages bring in traffic and rankings, then match each of those to the page on the new site that does the same job.
Each of those addresses then gets a permanent redirect, which is what Google recommends for a site move. It's what keeps old links and bookmarks working. Sending everything to the new home page looks tidier, but Google may treat those as missing pages, so we go one page at a time. The goal is that a redesign doesn't cost you the traffic you've already got.
We're moving this site the same way. Three lines from our own redirect map:
| Old address | New home |
|---|---|
| /seo-consulting/ | /seo-newcastle/ |
| /website-maintenance-security/ | /website-maintenance/ |
| /creative-branding/ | /branding-and-logo-design/ |
The way owners put it when they sit down with us: no visibility, no leads off the website, and they want to grow.
So the new site is built for the person already on it and close to ringing. The job you do, said plainly at the top. Your number where a thumb can find it. Answers to the questions people ask before they ring and one clear next step on every page.
We usually set up your Google profile alongside the website, so what it says matches the new site. More on that: Google Maps and your Google profile.
Starting fresh instead? See websites for tradies. If it's only the words letting you down, website copywriting rewrites those on their own. Once the new site's live, website maintenance keeps it hosted and up to date.
Leave your details and pick a time for a 15-minute call.
It's free, and if we can't help you, we'll point you in the direction of someone who can.
Or call us on 0493 550 342.
Want to check your map before anything else? Ask for a free scan of where you show up on Google Maps.
For businesses in Newcastle, Lake Macquarie, Maitland, Port Stephens, Cessnock and the Central Coast.
New services, new suburbs, maybe a crew where it used to be just you. The website still describes the business you were the year it went up. Or it looks fine and the phone stays quiet.
Either way, it's worth a conversation. We'll only push for a bigger rebuild when we think it can get you ahead of the businesses you're up against.
"They designed a professional, user-friendly website for Balance Your Business that truly reflects my brand and business values."
One rebuild, switched over on your domain. Host it anywhere you like.
See how each service runsAfter switch-over, a care plan keeps the new site hosted and up to date. Getting found on Google runs on our monthly plan.
See the care plansFair questions
Yes. We start from the site you've got: your domain kept, your analytics checked, and every page that brings in traffic matched to its new home before the new site goes live.
They can shift around for a while after any site move. Google says a small to medium-sized site can take a few weeks for most pages to move and that permanent redirects don't lose the value of the links pointing at the old page. That's why each page that brings in traffic gets one. We won't pretend a move carries no risk.
Start from what's already there. List every page on the old site, decide where each one lives on the new one, and point each old address at its new home with a permanent redirect. Google suggests keeping redirects as long as you can, generally at least a year. Where you can, change one big thing at a time. Changing the domain, the platform and the design all at once makes it harder to tell what caused any change.
We redesign websites for businesses in Newcastle, Lake Macquarie, Maitland, Port Stephens, Cessnock and the Central Coast. Check yours on our service areas page.
Quick question
If you had to think about that, ring us.
A free 15-minute call covers what your site does now, what you need it to do and whether we're the right fit. You see the price in writing before anything starts. You can pay off your website with a payment plan. How it works is on websites for tradies.
Rather not ring? Pick a time for a video call.
We reply within one business day, by call, text or email.
If we can't help you, we'll point you in the direction of someone who can.
If you're not ready to talk, start with a free scan of where you show up on Google Maps.
For businesses in Newcastle, Lake Macquarie, Maitland, Port Stephens, Cessnock and the Central Coast.
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