How much does Google Ads cost?
Two parts: the ad spend and our management fee. The ad spend is paid straight to Google on your card, separate from our fee. Google lets a campaign spend up to twice its average daily budget on a busy day, but over a month it won't charge more than 30.4 times that daily figure. On an Australian account, Google adds 10% GST to what it charges. Our fee depends on the work, and it's quoted before anything starts.
Why does Google charge me more than once a month?
It's the payment threshold. On an account billed after the clicks (Google calls it postpay), Google charges each time your costs reach a set amount and again on the first of the month. A busy month can bring more than one charge, and that doesn't mean you've paid twice for the same clicks.
Should I use SEO or Google Ads?
Both can work, and they do different jobs. Ads run only while you pay for them: they're rented. Getting found on Google without ads is slower to build, and the result sits on your own website and Google profile. You don't have to pick one: ads can carry the phone while our monthly plan for getting found on Google builds.
Who owns the Google Ads account?
You do. It's set up in your name and we're linked to it to manage it. Under Google's rules, the account's owner can remove that link at any time, so the account and everything in it stay yours.
Why am I getting clicks but no calls?
Check two things first: what people searched before they clicked and the page they landed on. If either one is off, you pay for the click and nobody rings. Both are part of what we look after.
Can you take over ads I'm already running?
Yes. We're added as a manager on your existing account, so nothing gets rebuilt from scratch and the account stays yours.